Skip to main content

“Analytics is knowledge is power.”

– Francis Bacon

Update Your LinkedIn Profile To Maximize Opportunities

Do you know how to maximize LinkedIn to attract opportunities and help you advance through interviews?

Nearly every candidate we talk to understands the value of LinkedIn. What’s missing is an understanding of how recruiters, hiring managers and people you meet at networking events are utilizing LinkedIn to get to know you and vet you for opportunities that could help you get hired for the position you want.

You’ll benefit from starting out by reading The Top Candidate Playbook pages 64 –  68. Then download our LinkedIn-Profile Self-Audit Checklist (attached) to have by your side as you listen to our audio course. You will also find it helpful to be logged in to LinkedIn, looking at your profile as you listen to this course, even if you’re looking at LinkedIn for the first time.

Our audio segment is focused on the most important things you need to know about LinkedIn. For additional tips, see our link to articles below, which include several blog posts hosted by LinkedIn to help members create their most effective profiles.

When this lesson is complete, you should have a LinkedIn Profile that you are proud of, along with some ideas for how you can add people to your LinkedIn connections. As with all personal branding tools, LinkedIn Profiles can be difficult to create for yourself. If need help along the way, we’re here for you.


Course Curriculum

Step 1: View our course video
Step 2: Begin by reading pages 64 – 68 in The Top Candidate Playbook and complete the exercises within
Step 3: Download the LinkedIn Profile Self-Audit Checklist (attached below)
Step 4: Update your LinkedIn Profile
Step 5: Run it through the Self-Audit Checklist assessment and make edits as needed until you are proud of your profile and comfortable connecting online
Step 6: If you need help completing  this assignment, view options below under Personalized Support
Step 7: Keep your notes on one place by going to My Coaching File > Coaching Journal > Job Search | Course Notes

Personalized Support

private LinkedIn group: join in and connect with other online coaching program participants to share thoughts, ideas and opportunities
resume reviews: connect with Nicki Massman and request your free resume review
graphic design services: request a quote to turn your traditional resume into an infographic or custom designed resume
career coaches: view a list of career coaches recommended by your peers, each with their own unique specialty services
where to look for opportunities: view our list of job boards, places to network, associations to join, executive search firms and more
for students & young professionals: take a look at the resources we’ve prepared just for you
for future entrepreneurs: start here when you’re thinking of freelancing, consulting or starting your own business




View Our LinkedIn Profile Self-Audit Checklist

Course Completion Checklist

  • I have updated my LinkedIn Profile and am proud of what people will see
  • My best phone number and email address are included in my contact information